Direct-Response Ad Creative

 
 

Do Facebook Ads Even Work for My Product?

If you’ve said “Facebook ads don’t work for us” — you’re not alone.

But the truth is, the platform isn’t broken. The creative is.

Most brands struggle not because their product isn’t good, but because making great ads is hard. Facebook is a creative-first platform — your targeting, budget, and funnel won’t save a bad scroll experience.

If your product is “hard to sell,” it just means your story hasn’t been told the right way — yet.

That’s where I come in.

Direct-Response Ad Creative

Transform your paid media campaigns with scroll-stopping creative that actually sells. I specialize in crafting ads that cut through the noise, connect with your audience, and drive real results.

What It Covers

  • Creative strategy and execution for high-performing paid media campaigns.

Services Include

  • Ad scripting and storytelling with powerful hooks and CTAs.

  • Creative direction for video and static ads.

  • Platform-specific optimization for Facebook, Instagram, Google Ads, and more.

Who It’s For

Brands that want to:

  • Break through creative fatigue and make Facebook ads work again (or for the first time).

  • Turn complex or “hard to sell” products into irresistible offers.

  • Scale paid media with content built for conversions, not just clicks.

My Process

  1. Discovery and Strategy

    I learn your product, your customer, and your positioning to build a strategic foundation.

  2. Script and Storytelling

    Every ad starts with a message — I craft it to hit the right pain points and present your product as the fix.

  3. Creative Execution

    Whether I’m directing a shoot or guiding post-production, I make sure your creative earns the scroll and drives action.

  4. Optimization and Testing

    I test hooks, formats, and frames to find what works — and double down on it.

Key Results

  • 20% lift in new subscriptions for a wellness brand through optimized DR creative.

  • 3.5x ROAS on Meta via sharp, clear messaging and high-retention video.

  • Multi-platform revenue growth with creative that adapts to each channel’s language.

What You’ll Get

  • Custom Scripts that speak your audience’s language.

  • Standout Visuals that stop the scroll and drive clicks.

  • A Conversion Plan built around your product’s strengths — even if it’s “hard to sell.”