Work

UGC Campaign for Wellness Brand

I developed and directed a UGC campaign to boost brand trust and drive conversions, sourcing creators and crafting relatable, testimonial-style content tailored for Facebook and TikTok audiences.

Video Editing for High-Impact Campaigns

Edited video content for multiple brands, focusing on scroll-stopping visuals, precise storytelling, and data-driven optimizations to maximize performance across Facebook, TikTok, and Instagram.

Direct-Response Ad Series for Subscription Growth

I created a series of scroll-stopping direct-response ads that focused on audience pain points and emphasized subscription value, resulting in scalable creative for Meta and Google Ads.

Copy That Converts: Direct-Response, Ad Scripts, and Brand Messaging

Crafted ad scripts designed to convert cold traffic into cusomers.

Organic Social Strategy for Dollar Shave Club

I developed a data-driven organic social strategy for Dollar Shave Club, elevating monthly engagement through tailored content and advanced analytics.