Work

Founder-Led Podcast Style Campaign

I produced a founder-style podcast campaign with an authoritative actor, positioning Big Coffee as the enemy and connecting emotionally around energy and family, which exceeded weekly ad spend goals and drove new subscription sign-ups.

UGC Campaign for Wellness Brand

I developed and directed a UGC campaign to boost brand trust and drive conversions, sourcing creators and crafting relatable, testimonial-style content tailored for Facebook and TikTok audiences.

Podcast-Style Review That Felt Real

Transformed a real customer review into a compliant, authentic ad that hit every emotional beat — and every KPI.

Copy That Converts: Direct-Response, Ad Scripts, and Brand Messaging

Crafted ad scripts designed to convert cold traffic into cusomers.

Direct-Response Ad Series for Subscription Growth

I created a series of scroll-stopping direct-response ads that focused on audience pain points and emphasized subscription value, resulting in scalable creative for Meta and Google Ads.

New Year, New You – High-Impact, Low-Lift

Reframed old b-roll with sharp copy to drive urgency and clicks during our end-of-year sale — proof that smart edits drive results.

Organic Social Strategy for Dollar Shave Club

I developed a data-driven organic social strategy for Dollar Shave Club, elevating monthly engagement through tailored content and advanced analytics.

Testosterone – Full-Funnel Video That Scaled

Scripted, briefed, and directed a UGC-driven video that crushed performance goals and paired perfectly with a high-converting landing page.

Turning Curiosity into Conversions: Static Ads That Print

I built and tested static ads using curiosity hooks, sticky note visuals, and targeted copy. Winners like “Your brain deserves better” hit ROI goals and scaled fast. Smart creative, sharp angles, and real-user language made these print.

Video Editing for High-Impact Campaigns

Edited video content for multiple brands, focusing on scroll-stopping visuals, precise storytelling, and data-driven optimizations to maximize performance across Facebook, TikTok, and Instagram.