Auri Nutrition – ROI-Driven Static Ad Campaign

Objective:

Convert cold audiences on Meta through high-performing static creatives that balance intrigue, education, and specificity.

What I Did

• Hooked with Curiosity:

  Created scroll-stopping top-of-funnel imagery using headlines like

  “The Truth About…” and “Breaking News” — formats that mimic content users already engage with, driving curiosity clicks.

• Audience-Targeted Messaging:

  Designed ads that speak directly to user pain points — brain fog, low energy, aging memory — using emotionally resonant language like

  “I’m 51 and feel like I’m 20 again” or “Your brain deserves better.”

• Tactical Visual Pairings:

  Used AI tools to create:

  • Realistic sticky note graphics to visualize key pain points and feel native to the scroll.

  • AI-generated product scenes that look real but are optimized for ad placement.

• Data-Backed Iteration:

  The “Your brain deserves better” headline printed at scale, hitting target ROI. Once identified, I duplicated the framework across new variants to extend the life of the asset.

• Tangible Testimonials:

  Turned top customer reviews into ad copy and paired them with visuals that felt personal, relatable, and share-worthy.

Why It Worked

• Combined trend-savvy creative with direct response principles.

• Every image answered the question:

  “Why should this person stop scrolling right now?”

• Performance-tested messaging to identify what converted, not just what looked good.