New Year, New You – Scrappy Edit, Serious ROI

Description:

Optimizations like this are the lifeblood of an account. I repurposed old b-roll with sharp, timely copy to ride the New Year energy and drive urgency for our end-of-year sale. It was quick to make, easy to launch, and scaled efficiently.

What I Did:

• Strategic Reuse: Transformed existing footage into a fresh creative moment with zero shoot time.

• Copy-Led Concept: Wrote a short script that tapped into seasonal motivation and ended on a curiosity-driven CTA.

• Fast Turnaround: Delivered a high-performing asset that helped close the quarter strong — no new assets needed.

Why It Worked:

It’s proof that great creative isn’t always about more — it’s about timing, framing, and knowing how to make the most of what you’ve got.