Project Brief: "Nutrients Then vs Now"

Objective:

To create an engaging and informative video ad comparing nutrient values in foods from the past to the present, aimed at driving sales through Facebook for health-conscious consumers.

My Role:

I led the project from start to finish, including casting, scriptwriting, directing, producing, and overseeing the video’s final delivery to media buyers.

Challenges & Solutions:

The initial ad underperformed, but by reassessing the creative approach and making iterative improvements, we optimized the campaign to exceed expectations. This process demonstrated the power of persistence and data-driven adjustments in advertising.

Team Collaboration:

• Pre-production: Worked with a team of three to refine the script and coordinate production.

• Production: Directed a team of five during filming to align visuals with the ad’s strategic goals.

• Post-production: Collaborated with an editor and two team members to ensure the video met performance benchmarks.

Outcome:

While specific metrics are covered under NDA, the campaign successfully achieved all predefined goals for budget, ROI, and average order value, delivering measurable results for the client.

Professional Insight:

This project reinforced the importance of flexibility and iteration in creative work, as well as the value of teamwork in producing high-quality, high-impact advertising.