Real Review, Real Results – Podcast-Style UGC That Converts

Description:

I took a real customer TikTok, rewrote the script to be platform-compliant, and reframed it for a podcast-style delivery to boost authenticity. Directed the creator on inflection, tone, and flow to land emotional beats without sounding scripted. Paired with the right landing page, it hit and exceeded all KPIs.

What I Did:

• Review-to-Script Conversion: Adapted an organic review into a compliant, ad-ready script that retained its raw, relatable tone.

• Creative Direction: Guided the creator to shoot it podcast-style for a more natural, less salesy feel — a crucial shift to increase trust and retention.

• Performance-Driven Execution: Worked with media to match it to the highest-converting LP, ensuring the creative was backed by strategy.

• Results: Scaled fast with strong click-through and completion rates, outperforming traditional talking-head formats.

Why It Worked:

It felt real — because it was. Every piece was intentional, from tone to setup to where it clicked through.