Static Ad Copywriting

Static Copy That Sells

Description:

Partnered with our graphic designer to create high-converting statics that simplify complex benefits and drive urgency. Each ad pairs punchy, benefit-first copy with clear visuals to cut through scroll fatigue and boost CTR.

What I Did:

• Headline-Driven Strategy:

  Created hooks like “Your Brain Is Dying” and “2 Gummies, 12 Mushrooms” to drive clicks with emotion, clarity, and curiosity.

• Comparison Frameworks:

  Wrote side-by-side breakdowns (“Auri vs Them”) to quickly qualify cold audiences and make choosing us a no-brainer.

• Transformation Timelines:

  Used “30 minutes vs 30 days” style formatting to give the audience a simple, visual sense of progress and payoff.

• Offer Framing:

  Combined bold benefits with pricing and urgency to push users toward action — every line was written to move.

Why It Worked:

Every word was chosen to either stop the scroll, build belief, or push the click. No fluff — just direct response copy that converts.