Testosterone – Full-Funnel Video That Beat the Benchmark

Description:

I led this top-to-bottom: wrote the script, briefed the UGC, creative directed the edit, and worked with the media buyer to pair it with the right landing page. The result? A full-funnel video that hit target ROI, scaled spend, and outperformed our benchmarks.

What I Did:

• Scriptwriting & Briefing: Developed a compelling, compliant UGC script that hit core pain points and framed the product in a relatable, result-driven way.

• Casting & Direction: Sourced the right creator and gave clear performance notes to nail tone, authenticity, and delivery.

• Creative Direction: Oversaw the full edit to ensure clarity, pacing, and retention — cutting every 2–3 seconds for scroll-stopping flow.

• Performance Strategy: Collaborated with the media buyer to match the creative to a high-converting LP, ensuring message-to-landing page alignment.

Why It Worked:

It wasn’t just a good ad — it was the right message, in the right format, delivered to the right page. That’s what made it scale.