UGC Campaign Development

 
 

Is UGC Just a Trend?

UGC as a format—talking-head videos, lo-fi testimonials, selfie-style storytelling—is definitely trending. But people talking about products? That’s never gone out of style.

Word of mouth, peer validation, real voices: these are the cornerstones of how people actually make decisions. The platforms and formats may shift, but the desire to hear from someone like you before buying hasn’t changed. What matters most isn’t the trend—it’s how you tap into it.

The real challenge is figuring out how your customers want to be communicated with. And that’s where I come in.

UGC Campaign Development

Create authentic, relatable content that builds trust and drives conversions. I specialize in crafting UGC campaigns that go beyond trends and actually resonate with your audience.

What It Covers

  • Strategy-to-execution UGC campaigns built to scale trust and engagement.

Services Include

  • Creator sourcing and management: I find the right voices for your brand.

  • Scriptwriting or guideline creation: Ensuring content feels real while staying on-message.

  • Creator collaboration: Hands-on support to get the highest-quality content.

Who It’s For

Brands looking to:

  • Build trust and credibility through authentic, relatable content.

  • Scale paid campaigns with high-performing UGC.

  • Leverage social proof to increase conversions.

My Process

  1. Discovery and Planning

    Define your campaign’s goals, audience, and messaging.

  2. Creator Sourcing and Collaboration

    I’ll match you with creators who actually resonate with your customers.

  3. Content Production and Review

    I guide creators to ensure authenticity and performance.

  4. Testing and Optimization

    We analyze and improve what’s working to boost ROI across platforms.

Key Results

  • Grew creator roster by 200% YOY and streamlined delivery through clear briefs and optimized scripts.

  • Increased video retention by 5 seconds and CTR by 2% through guided creator structure.

  • Delivered 3.8x ROAS on Meta Ads with UGC-powered creative.

What You’ll Get

  • Authentic Content that aligns with your brand and builds trust.

  • Strategic Support that removes the chaos from creator management.

  • Performance-Driven Results that turn UGC into a real revenue driver.