UGC Campaign Development

Create authentic, relatable content that builds trust and drives conversions. I specialize in crafting UGC campaigns that resonate with your audience and deliver results.

What It Covers

• Developing UGC campaigns, from strategy to execution, designed to create authentic social proof and boost engagement.

Services Include:

• Creator sourcing and management to find the right voices for your brand.

• Scriptwriting or content guidelines to ensure authenticity while meeting campaign goals.

• Collaborating with creators to produce high-quality, relatable content.

Who It’s For

Brands looking to:

• Build trust and credibility with audiences through authentic, relatable content.

• Scale ad campaigns with testimonials and UGC-style visuals.

• Tap into the power of social proof to increase engagement and conversions.

My Process

1. Discovery and Planning:

• I’ll work with you to define the campaign’s goals, target audience, and key messaging.

2. Creator Sourcing and Collaboration:

• I identify and collaborate with creators who align with your brand and resonate with your audience.

3. Content Production and Review:

• I oversee content creation to ensure authenticity while delivering on your campaign’s objectives.

4. Testing and Optimization:

• I analyze the performance of UGC across platforms and refine creative to maximize ROI.

Key Results

Here are some highlights from past UGC campaigns:

• Increased UGC roster talent by 200% YOY and managed a roster of 15 creators, providing clear briefs, shot lists, and direct-response scripts to streamline content production and hit campaign goals.

• Improved video retention by 5 seconds and increased click-through rates (CTR) by 2% through highly-structured creator guidance and content refinement.

• Achieved 3.8 ROAS on Meta campaigns with UGC-driven creative that scaled paid media efforts.

What You’ll Get

• Authentic Content: UGC that reflects your brand values and connects with your audience.

• Strategic Management: Full-service collaboration with creators to deliver impactful content.

• Performance-Driven Approach: Content optimized for engagement, conversions, and ROI.