Where Data-Driven Insights Meet Creative Vision.

I’m a disciplined creative who thrives at the intersection of strategy and creativity. With a background in organic and paid media, I combine data-driven insights with a deep understanding of creative execution. My approach ensures that every campaign is both innovative and backed by real-world results.

About Me

My career began at The Futur, where I worked closely with Chris Do, learning how to create content that empowers and engages audiences. That experience shaped my approach to content strategy—focusing on both creativity and data-driven decision-making.

Today, I blend my background in film and editing with data insights to drive retention across organic and paid media. My goal is to create meaningful content that builds trust and long-term engagement, not just fleeting attention. In paid media, I focus on understanding the customer’s pain points and delivering solutions that resonate, driving direct response in an authentic way.

Values

I believe in hard work and constant improvement—getting 1% better every day. Personal development has been key to my success, and I’ve found that when I invest in myself, the opportunities follow. One of the guiding principles I live by is asking myself, “How would the person I want to be do the thing I’m about to do?” This mindset pushes me to approach every challenge with intention, integrity, and a focus on delivering my best work. My goal is to always bring the best version of myself to every project.